For my final costumer profile I had to put in a lot of work. I wasn’t sure on my customer and how I wanted them to be portrayed in my presentation.
Starting the task with some brainstorming, I think I manage to collected a great amount of information and create an interesting profile. But I didn’t wanted it to look just interesting, I wanted to be exciting and captivating. The information on my costumer was big and complete but how to translate that into her own aesthetic?
When putting together the final profile sheet, I wanted the layout to resemble her aesthetic, to look cool but not chaotic and to be captivating but not too much for the eyes.
At first I did not get it, the image of my costumer was to small and the visual references looked kind of messy. That was the feedback I got from one of my classmates, which I agreed completely once pointed out. However, she said that it looked clean and the information was complete and interesting, which was one point I wanted to achieve.
After much thought about how I could improve my profile, which I still believe there is even more to improve, I feel like I created something cool, understandable, exciting and clean. I’m not sure I completely translated her into this profiles, but I like to believe I came as close as I could to it.