The idea of creating shop reports and creating consumer profiles at first felt complicated and tricky, especially the consumer profiles.
To create a profile based on a single image from a particular event I thought it was a difficult task. At first I didn’t feel like I could extract that many information from a photography and give life to a complete profile meant for business analysis . It was even quite scary to think that that is the way stores create products. Luckily, after understanding the expectations I had to meet for this assignment throughout examples I managed to put together what I thought it was a nice profile. However, I do believe that, professionally speaking, it was kind of superficial and basic so there is a lot of room for me to improve. More specifically I think that I could improve analysing her clothing style and maybe shops she likes to buy, even though through her outfit I could have a guess.
The next part, creating a shop report for me went more naturally, I do believe that happened because I had more visual reference to work with. Still, this specific shop report felt completely superficial and definitely not enough to build a interesting and complete business analysis from the brand I worked on. There is a lot of room for me to improve, considering I thought most of my information was a bit repetitive and had no depth into the connection between the shop and what the brand stands for. Overall, I do believe I did an ok job for a first shop report.